DIGITAL MARKETING
· BRAND STORYTELLING
· KASARAGOD
Mariyam
Thabsheera
I build brand stories that read well and sell well — trained in language,
now trained in growth. A digital marketing student, a working founder,
and a strategist who writes her own copy.
BACKGROUND
BA English
CURRENTLY
Marketing
student
ALSO FOUNDER OF
Petal & Thread
BASED IN
Kasaragod
ABOUT
HANDMADE GIFTING BUSINESS-FOUNDER
A strategist who
writes, and a maker
who sells.
I graduated with a BA in English from Khansa Women's College, which is where I learned to notice how language moves people a sentence that persuades, a story that's remembered. That instinct is what pulled me toward marketing.
Today I'm a digital marketing student, sharpening the craft with real frameworks and I test almost everything I learn on my own small business, Petal & Thread, a handmade gifting studio I run alongside my studies. Every campaign here has been lived through once already, on my own brand, before I offer it to yours.
I care about work that looks considered and sounds human — no template language, no borrowed tone. Just a clear plan, well-written, and carried through properly.
EDUCATION
BA English, Khansa Women's College
STUDYING
Digital Marketing
FOUNDER OF
Handmade Gifts
FOCUS ON
Content, Strategy & Small Brand Growth
Services & expertise
A working set of skills, built from studying the
theory and running my own brand on it.
01
Brand Storytelling
Turning a business's reason for existing into words people actually stop for — grounded in an English degree, not a template.
02
Content & Copywriting
Website copy, captions, product descriptions and email content written to sound like a person, not a keyword list.
03
Social Media Strategy
Content calendars and platform plans built around what a small brand can realistically sustain — and grow with.
04
SEO Fundamentals
On-page basics, keyword research and metadata that help the right people find a small business without paid spend.
05
Small & Handmade Brand Growth
Positioning and launch plans built specifically for makers and small studios — because I run one myself.
06
Email & Community
Simple newsletter and repeat-customer flows that keep a small audience warm without overwhelming them.
My
growth
so far
A short, honest timeline — not a highlight reel.
01
Graduation
BA English, Khansa Women's College
Finished my degree with a sharpened sense for language, structure and how a story is told well.
02
Petal & Thread
Started my handmade gifting business
Began making and selling handmade gifts — and quickly ran into the real question every small brand faces: how do people find you?
03
Turning point
Enrolled in digital marketing
Went back to studying, this time in marketing, to answer that question properly instead of guessing.
04
In practice
Applied every lesson to my own brand
Used Petal & Thread as a live case study — testing content, positioning and small-budget strategy on my own business first.
05
Now
Taking on client work
Offering the same strategy and storytelling to other small businesses and makers who want the same clarity.
Certifications &
training
Ongoing coursework alongside my degree —
updated as each one is completed.
Digital Marketing Fundamentals
COMPLETED
GOOGLE DIGITAL GARAGE
Content Marketing Certification
IN PROGRESS
HUBSPOT ACADEMY
Social Media Marketing
IN PROGRESS
META BLUEPRINT
SEO for Beginners
PLANNED
SEMRUSH ACADEMY
— replace with your actual certifications, issuers and dates —
Selected
portfolio
Case studies from my own brand and early
client work.
CASE STUDY · OWN BRAND
Premium Hampers
Premium hampers, beautifully curated to make every moment unforgettable. Thoughtfully packed with elegance, love, and the perfect little details. Make your special moments even more memorable with @crafty_thabshh_.
50.8k views in the last 30 days
1.6 k
ENGAGEMENT REPEAT ORDERS
Sample project
Homepage copy for a small studio
Full homepage and about-page copywriting exercise for a fictional small-batch skincare brand.
4
Page sections
— swap in real screenshots, links and results as your portfolio grows —
From the
blog
Notes on marketing, writing and running a
small brand.
WRITING
What an English degree taught me about marketing
Why the skills behind a good essay are the same ones behind a good campaign.
Read the post
SMALL BUSINESS
Marketing a handmade brand on a small budget
What actually moved the needle for Petal & Thread, and what didn't.
Read the post
STRATEGY
A simple content calendar for one-person businesses
A realistic posting rhythm for founders who are also doing everything else.
Read the post
Frequently
asked
Everything people usually ask before we start.
What is Digital Marketing?
Digital marketing is the strategic promotion of products, services, and brands through digital channels such as search engines, social media, websites, email, and online advertising.
Why is Digital Marketing essential for modern businesses?
It enables businesses to reach targeted audiences, strengthen brand visibility, generate qualified leads, build customer relationships, and drive measurable business growth.
What Digital Marketing services do you provide?
Digital marketing services can include SEO, social media marketing, content marketing, email marketing, paid advertising, website optimization, and analytics.
How does SEO improve online visibility?
SEO optimizes a website and its content to improve search-engine rankings, increase organic traffic, and help potential customers discover the business online.
How can Social Media Marketing benefit my brand?
A strategic social media presence helps increase brand awareness, engage target audiences, establish credibility, and create meaningful customer connections.
How long does it take to see Digital Marketing results?
The timeframe varies depending on the strategy, industry, competition, and objectives. Paid campaigns may generate results quickly, while SEO and content strategies typically require consistent long-term effort.
Can Digital Marketing help small businesses compete with larger brands?
Yes. With precise targeting, cost-effective campaigns, and data-driven strategies, small businesses can effectively reach niche audiences and compete in the digital marketplace.
How do you determine the right Digital Marketing strategy?
A strategy is developed based on the business objectives, target audience, industry, competitors, budget, existing digital presence, and measurable performance goals.
How is Digital Marketing performance measured?
Performance can be evaluated using key metrics such as website traffic, engagement, leads, conversion rates, customer acquisition cost, return on investment (ROI), and campaign performance.
Why should I invest in professional Digital Marketing services?
Professional digital marketing helps businesses implement structured strategies, make data-driven decisions, optimize campaigns, strengthen their online presence, and achieve sustainable growth.
Build Your
Brand
Grow Your
Business
In today’s digital world, your brand is more than just a logo or a business name. It is the impression people have when they discover your business online. A strong brand helps you stand out from competitors, communicate your values, and create a memorable identity that customers can recognize and trust.
Building a successful brand starts with understanding your audience. Knowing their needs, interests, problems, and preferences allows you to create content and marketing messages that truly connect with them. When your brand speaks directly to the right audience, it becomes easier to build meaningful relationships and attract potential customers.
A strong digital presence is essential for business growth. Social media, websites, search engines, email marketing, and content all work together to make your business more visible. Consistent and valuable content can increase brand awareness, strengthen credibility, and keep your business connected with your audience.
Digital marketing is not simply about getting likes, followers, or website visitors. The real goal is to turn attention into action. With the right strategy, businesses can attract potential customers, generate leads, increase conversions, and build long-term customer relationships.
Your brand has the potential to grow when creativity meets the right digital strategy. Whether you are starting a new business or looking to take an existing brand to the next level, a clear online strategy can help you reach the right people and achieve sustainable growth. Build your brand with purpose, market it with confidence, and grow your business digitally.
Ready
To
Grow
Have a project in mind, or just want to say hello? Send me a message — I read
every one.